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About Pure Choice

Pure Choice Quality Water Treatment Systems is an innovative and independent company.

Pure Choice was created by Richard Bisgrove, a graduate engineer. After graduating from Loughborough University Richard became a Production engineer for Thorn EMI Electronics.

After five years with his original career path, Richard decided to strike out and do something a little different. Utilising his engineering skills, he served an informal apprenticeship as a sub contractor in the water treatment industry. After refining his skills and developing broad product knowledge, he decided to ‘go it alone’.

Pure Choice Quality Water Treatment Systems was the result. It was formed in 1990 and became a limited company on 1st December 1999. Pure Choice Quality Water Treatment Systems has continually expanded. Pure Choice now has a large portfolio of customers, both commercial and domestic, including those who have a private water supply – wells, bore holes, etc..

Richard Bisgrove is now retired. Under the new management, the company has been growing further from strength to strength.

Pure Choice Quality Water Treatment Systems is a company that prides itself on its reputation. Providing excellent customer service and a high quality after-sales service. You can rely on Pure Choice Quality Water Treatment Systems to deliver the perfect solution to your individual needs. How is this achieved? By paying attention to detail. Being, truly independent and offering impartial advice on the best product for your needs. Every client has different requirements; we make sure that you will always get our best possible service, from initial contact through to installation and beyond. We firmly believe that our pride in delivering an exceptional level of service; from your initial contact through to our after sales service and maintenance, we will make sure you have the ideal water treatment system for your requirements.

Our commitment to you as our customer is to help you choose the most technically proficient system, or product, for your needs which meets your budget.


  • CIPHE
  • UKWTA
  • FSB
  • Bark