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  • 5 Reasons Why You Should Invest in a Water Softener

    5 Reasons Why You Should Invest in a Water Softener

    Water Softeners. If you're still using hard water in your home, you could be missing out on the valuable savings and benefits that soft water provides. Water softeners are investments that earn back their value over time and add countless advantages to your home....

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  • What Every Home Owner Needs to Know About Water Softeners

    What Every Home Owner Needs to Know About Water Softeners

    Advantages of Water Softeners. If you have yet to install a water softener in your home or business, here are some reasons why you should do so: •   Water softeners help protect your appliances from limescale build up and corrosion, which can extend...

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  • Is the Chlorine in Your Water Safe for You?

    Is the Chlorine in Your Water Safe for You?

    The use of chlorine is perhaps the most common method of treating water to ensure it is safe and clean. In fact, its use dates back more than a century. Since chlorine kills viruses and bacteria sometimes found in the water supply, its use is...

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  • Reasons to Consider Installing a Whole House Water Treatment System: a Water Softener and a Drinking Water Filter

    Reasons to Consider Installing a Whole House Water Treatment System: a Water Softener and a Drinking Water Filter

    Unfortunately, the drinking water in the UK often contains hard water minerals and contaminants. Some of these are naturally occurring minerals found in hard water, while others enter the water through the carelessness of humans. Minerals, such as iron and sulfur, and pharmaceutical drugs such...

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  • Our latest Customer Reviews: Pure Choice Ltd.

    Our latest Customer Reviews: Pure Choice Ltd.

    "Have used this company before and found them to be excellent." 5 Stars "Recently had a water softener installed by this company, having had one at our previous house, the improvement in water quality has to be experienced to be believed, no more scale in kettles,...

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  • Hard Water: More Than a Household Nuisance

    Hard Water: More Than a Household Nuisance

    You probably have heard that hard water is a nuisance around the home, causing a visible buildup of minerals on glasses, fixtures, and clothing. But did you know that having hard water in your home can create a buildup of soap that causes fixtures...

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  • What is water treatment?

    What is water treatment?

    Our independent water treatment experts explain. Water treatment Water treatment - is a process of purifying water to enhance its suitability for your needs. While you use liquid H2O daily for drinking, bathing, business, or recreation, you're unlikely to think about how it...

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  • Got Dingy Laundry? It Could Be Due to Hard Water

    Got Dingy Laundry? It Could Be Due to Hard Water

    If your clothes, sheets, and towels seem to have lost their luster, it could be the water you're using. Up to 60% of homes in the UK have hard or very hard water. Hard water contains high levels of calcium and magnesium. When it...

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  • Why Soft Water does more than just improve the look of your skin

    Why Soft Water does more than just improve the look of your skin

    Soft water is known for its numerous benefits, a major one being that it improves the look of your skin. However, to some people, this isn't a particularly compelling selling point. The benefits of soft water on the skin extend far beyond aesthetics, though....

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  • How Staying Hydrated Helps Fight Ageing

    How Staying Hydrated Helps Fight Ageing

    When being productive in your day-to-day life, it is important to stay hydrated to get the most out of any physical activity. Most people are aware of the benefits of staying hydrated, such as better organ and brain functionality, but there is also the...

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